After 16 years in our Ashton-under-Lyne store, it was time to move on to pastures new.Our 1st shop gave us the foundations to become the business that you see today. It allowed us to gain all the vital experience we needed to run a business alongside making a few inevitable mistakes too.
14 George Street will always be our birthplace, but, to grow, you’ve got take a deep breath and go for it.And that’s what we did when me moved to our beautiful new store in Uppermill, Saddleworth in July 2021.The shop is located on New Street, right in the centre of the village, so we’re fully in the thick of the action.It’s also set in the foothills of the Pennines, so not only is it in a beautiful location, our demographic has become broader too.
From the crowd who like to spend their time in Uppermill's coffee shops and food spots, to the outdoor activities folk, having the store here has allowed us to shape our brand mix to a level we’ve wanted to be at for a while. A brand like Berghaus is the perfect example. There’s the obvious famous technical outdoor product that we know and love for our more adventurous customers, which sits alongside the classic and iconic lifestyle products for our casual guys.Going forward, the aim is to make Room 14 the best destination store in our area by adding brands that appeal to our existing customers whilst attracting new customers coming to Uppermill for the first time too.
We've doubled our floor space, increased our footfall, improved our location, so everything is pointing in the right direction for a busy summer and beyond.They say it’s not where you start, it’s where you finish. If the first 17 years are anything to go by it’s going to be an interesting journey.